As a network marketer, recruitment is one of your most important tasks, and yet it’s the one that hardly anyone seems to be teaching! It can be overwhelming, so here are 10 actionable tips to get you started.
Tip #1: Cultivate relationships.
You can only succeed in network marketing if you have a network, so take the time to nurture your personal and professional relationships.
Keep an open mind and never assume that someone won’t be interested. It’s better to get a “no thank you” than to miss a potential recruit.
And don’t lead with your pitch. That’s not networking; it’s selling.
Tip #2: Make use of social media.
If you’re thinking about how to recruit for network marketing using Facebook, remember the two “A’s”:
- Aim to entertain, and
- Avoid spamming.
Don’t saturate your page with posts about your new business. By definition, that’s spam. Instead, spend your time marketing to people who actually want what you’re selling.
To do this, you have to listen more than you talk. Wait until someone posts something related to your business, then ask if you can send them resources. Then you’re going in with a prospect who’s already warmed to your ideas.
Tip #3: Listen to your prospects.
That listen-first approach works for any marketing strategy. Pay attention to your target audience and hear what they’re saying.
- What problems do they have that your product might solve?
- What trends are emerging in your industry?
- Is anyone talking about your brand?
Then, introduce your business into the conversation, when and where you think it might offer value.
Tip #4: Do something promotional every day.
The little things count. Even a phone call, email, or social media comment can strengthen your presence in someone’s social network. Those moments help to build trust and connection.
Some days, your contact moment could involve introducing someone to your business opportunity or attending a networking event. Just keep moving forward.
Tip #5: Always have marketing materials with you.
Whether you present your business opportunity with a printed brochure, business card, or video, make sure you have something to hand out to people. You can even print a card with a URL or have a link to share via text.
Any medium will do, as long as everyone who expresses interest walks away with your contact information.
Tip #6: Emphasize the ways you stand out.
When you’re looking at how to recruit people in network marketing, you need to understand that all businesses—even yours—have competition. To stand out, you have to develop a unique selling proposition that shows potential recruits:
- How they will benefit
- What makes your business opportunity unique
To create this, use what you’ve learned from listening to your market. What problems are others not solving?
Tip #7: Be positive and energetic. Constantly.
Enthusiasm is the lifeblood of the direct marketing world. Be fired up about your business opportunity and make sure that your excitement is genuine. Then look for people who are just as excited as you are.
That’s how to recruit MLM leaders who will grow your business.
Tip #8: Embrace the power of story.
Network marketing is all about making connection and stories do that better than almost anything else. They captivate listeners’ attention, and make concepts relatable, believable, and memorable.
As a network marketer, you have plenty of stories to tell.
- How did you get recruited?
- What was your first success?
- Have you mentored anyone to success?
Your story doesn’t have to be more than one or two sentences. As long as has a successful ending—“Two years ago, I didn’t have a bank balance, and now I travel the world!”—it will help convince your prospects that they can do what you did.
Tip #9: Mentor your recruits.
Studies have shown that mentoring leads to better engagement, collaboration, and loyalty among employees. Be a mentor by getting to know your recruits and figuring out what they need to succeed, then give it to them.
Tip #10: Follow up with prospects.
When you’re working on how to recruit prospects for network marketing, think of those individuals as your customers. If someone responds to your pitch with “not right now” or something similar, make a note and follow up later.
Try to do it when you have a new way of overcoming their objections—like a discount on start-up materials, for example.
Learning how to recruit in network marketing is like developing any other business skill. It takes commitment, focus, and a desire to keep learning.
Start with these tips and learn what specific action steps work best for your business, then invest your time in those. And don’t forget to share your expertise with your recruits so that they can help you grow!