Network marketing is ideal for today’s entrepreneur. It’s a path that can provide flexibility, work-life balance, and near limitless potential for upward mobility. Such prosperity, however, doesn’t happen by chance or luck—and hard work is only a part of the equation.
The best leaders in network marketing employ similar behaviors and habits that turn their efforts into successes. Here we look at some winning strategies these leaders swear by that, when applied, can take you and your organization to the next level.
Commit to becoming the best leader in network marketing
Some people appear to be natural leaders, but leadership isn’t simply born out of nature. It stems from a commitment to changing your actions.
There is no “best time” to begin this journey. The sooner you practice the following leadership qualities in your everyday life, the sooner they will become second nature to you—and create a positive impact across your work and organization.
Develop your independence
New network marketers often turn to their upline for support and guidance as they find their way in the field. But an overreliance on this relationship can limit your growth.
Leaders view their upline as a mentor—a resource that can provide wisdom from experience in both successes and failures. Resist the urge to lean too heavily on your upline, but use this guidance to build confidence in your own abilities. Yes, you may make mistakes as you learn to grow independently. Leaders know that this is okay, and embrace mistakes as opportunities to refine their approach, ultimately passing the knowledge on throughout their own network to enhance its success.
Be a mentor
Just as becoming over-reliant on an upline can limit your business acumen, you must build confidence among members of your team so that they don’t become over-reliant on you. If your downlines constantly need hand-holding, indulging them can reduce their ability to develop and add to your organization, all while stretching your time and energy thin.
Use training and mentoring techniques to empower your team members, and demonstrate that you trust in their abilities. This internal culture of confidence will get passed downstream, amplifying the positive impact across your business even more, giving you the time to focus on other areas of your work. As COO of Facebook Sheryl Sanberg said, “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.”
Identify and evaluate patterns of success
Network marketing is a dynamic field, and you could be wasting valuable time and resources on techniques that are outdated, not appealing to your market, or otherwise simply not enhancing your work. By making evaluation and analysis a regular part of your routine, you can zero in on what works best and what fails to hit the mark.
Knowing these details will maximize your efficiency. You’ll refine strategies while discovering which areas you can improve on. This will help you to invest wisely in new resources, training, and education.
Care for your network
Networking isn’t just about developing new leads. While this aspect is important—and should be prioritized—it’s important to make sure you balance it with attention to your existing community. As the world becomes increasingly digital, the power of the personal touch goes a long way to help with sales, retention, and team motivation.
The best leaders in network marketing go this extra mile, and there are endless ways to act in this role in ways that fit your personal brand and style, from hosting webinars to highlighting individual successes. This investment will return to you many times over in dividends.
Continue your training and education
Network marketing is all about training new entrepreneurs quickly and effectively to add value to your organization. But if you aren’t up to date with the latest techniques and strategies, your efforts may not be packing the greatest punch possible. The best leaders have humility and know that there are always ways to improve.
Investing in your own training through courses, workshops, and networking events is investing in the success of your organization. It can help you refine weaknesses, approach challenges in new ways, or even offer new tools and approaches in areas where you are already succeeding, boosting your momentum.